KEGIATAN E-PR PT PELABUHAN INDONESIA III (PERSERO) TANJUNG EMAS

Abstract

Public Relations has a very important function in maintaining relationships with their stakeholders in a company with E-PR activities. The present era of cyber PR takes precedence over its spreading speed. The importance of this public relations function is needed by institutions, especially PT Pelabuhan Indonesia III (Persero) Tanjung Emas which requires expedition to increase their logistics. Researchers want to see how E-PR activities conducted Public Relations PT Pelindo III Tanjung Emas in mengefektivkan this activity. This qualitative research is descriptive by using thematic analytical techniques in the form of interviews that aims to find out how the system of E-PR activities in online media. Based on the results of the research, researchers found that Public Relations PT Pelindo III Tanjung Emas not have a clear concept so that their goals have not been delivered. Among others, the concept of Asman General and Public Relations is very different from the results of the interview so that the user convey that the information they want not all managed to be able to see the online media owned by PT Pelindo III Tanjung Emas. Techniques have been good writing but for the content of news content in social media PT Pelindo III Tanjung Emas still less. In addition, the organizing is less structured so that in the E-PR activities are still less and should still be better. Media Online PT Pelindo III Tanjung Emas should be devoted to the public service users, the reason public service users is one of the largest producer of expedition and logistics addition to PT Pelindo III Tanjung Emas. Online media is better coupled with other online media such as youtube, because youtube is one good content for real type of story and access is very easy.