Analysis of Dairy Farmers Satisfaction Towards Partnership Program with Koperasi Andini Luhur in Getasan District

Abstract

Partnership is a collaborative activity that has the principles of equality, openness and benefits between the company and its partners. This research aims to analyze the implementation of partnership activities, to analyze the level of satisfaction of dairy farmers in implementing partnerships with Koperasi Andini Luhur and analyze the attributes that determine the level of satisfaction of farmers. This research was conducted in December 2019 to January 2020 in Jetak Village, Ngrawan Village and Nogosaren Village, Getasan District. Determination of location was done intentionally (purposive) with consideration that Getasan District became the center of dairy farms in Semarang Regency. This research method used survey methods. The method of determining respondents was by taking dairy farmers in Getasan District who partnered with Koperasi Andini Luhur. Data collection techniques was obtained from interviews using questionnaires and observations. The type of data used were primary data and secondary data. The data analysis method used were descriptive analysis and quantitative analysis using the Importance Performance Analysis (IPA) method and the Consumer Satisfaction Index (CSI) method. The results explain that implementation of partnerships between farmers and Koperasi Andini Luhur are "Inti-Plasma" type. The results of IPA calculation are known attributes of provide incentives or rewards to farmers are the top priority (quadrant I), attributes of guarantee the purchase of production results in accordance with the agreed agreement and guarantee the marketing of the production of farmers including maintain (quadrant II), attributes of "Koperasi" provides coaching assistance to improve the quality of the human resources of dairy farmers, providing technology guidance to partners and technology development to support business success is at low priority (quadrant III), attributes of pay for production results with the mechanism and time of payment in accordance with the agreed agreement, providing services and providing production facilities based on agreed agreements and serving problems complained of by the partners classified as excessive (quadrant IV). The results of CSI calculation obtained were 54.84%, which means that dairy farmers are quite satisfied with the peformance services provided by Koperasi Andini Luhur. Keywords: cooperative, dairy cows, dairy farmers satisfaction, partnership