STRATEGI KOMUNIKASI HUMAS POLDA JATIM DALAM MENANGANI PEMBERITAAN HOAX DI MEDIA SOSIAL

Abstract

The phenomenon of hoaxes through social media is a new challenge for the Public Relations Department in an institution including the East Java Regional Police Public Relations Division. In the midst of this hoax, the duties and functions of PR as information managers are demanded to be able to present the certainty of correct information and be able to provide peace to the public. This effort has been done by the East Java Regional Police Public Relations Division, however the hoax coverage on social media is still going on among the people, this is interesting to study. This study aims to: (1) Know and analyze communication strategies in the East Java Regional Police Public Relations in handling hoaxes about making SIMs on social media; (2) Knowing and analyzing obstacles in implementing communication strategies. Communication strategy is an important thing that must be done in order to achieve effective communication. The strategy in this study refers to the overall communication approach used in order to face the challenges faced during the communication process as stated by Middleton (1980). In this research, what is meant by communication strategy is the best combination of all communication elements ranging from communicators, messages, channels (media), recipients, to the effects (effects) that are designed to achieve optimal communication goals. The primary data collection in this study was carried out from the results of observations and in-depth interviews and supplemented it with secondary data obtained from searching relevant documents. Research data analysis was performed using an interactive analysis model. The findings of this study are as follows: 1. Communication strategies in the East Java Regional Police Public Relations in handling hoax reporting on social media are done through: a) Institutional approach by showing its identity as an institution that has the authority and credibility through communication that is carried out horizontally either directly or indirectly live; b) Messages are delivered in verbal form and the contents / material of the message is written in a language that is easily understood, communicated through a persuasive and educative approach; c) The targets are the general public through informative and persuasive communication; and d) Delivered through social media. 2. The obstacles encountered by the East Java Regional Police Public Relations Sector in implementing the communication strategy in handling hoax reporting on social media are related to the time and scarcity of human resources.