Manajemen Komunikasi Krisis Pada Klub Sepakbola (Kasus Pada Klub Sriwijaya FC)

Abstract

All organizations can be affected by crises including sports organizations. Several football clubs that have participated in Indonesian professional football competitions were dissolved because of the crisis. The crisis situation was also experienced by Sriwijaya FC in the 2018 League 1 competition. The internal communication of the club was not going well. The plans planned by management and implementation in the field are not aligned. Situation becomes unstable so that various possibilities that threaten the club's existence can occur. The purpose of this research is to find out the communication management of the Sriwijaya FC club management and to know the communication strategy taken by the Sriwijaya FC club management in handling crisis. The method in this study uses qualitative methods. Case studies are used to get the data. Data collection was carried out in this study using two methods,which are in-depth interviews with internal and external parties of the club and conducting a literature review with searches from various sources. The object of this research is PT Sriwijaya Optimis Mandiri as a company that manage the club. Furthermore, several external part such as sponsoring company and group of supporters. The theory in this research uses Situational Communication Crisis Theory, Apologia Theory, and Image Restoration Theory. The results of this study indicate that the management of communication in a football club is almost the same in organizations in general, but the communication cycle in a football club is enough to do with planning, mobilization or motivation, and controlling. Planning is carried out at the beginning of the competition season, mobilization or motivation is carried out while the competition is running to continue to encourage players when competing, controlling can be done at the end of the match, half of the season when the transfer window is opened, or at the end of the competition season. The communication strategy carried out by the management of the Sriwijaya FC club that is with a full and partial apology then the management also made a denial, good intentions, corrective actions, and bear the consequences of the crisis (mortification). The implications of the research indicate that the strategies used by management in overcoming the crisis have not included the use of social media as a medium that can be used in addressing issues that can affect the image and reputation of the club and do not involve stakeholders who have a large influence on the club in solving problems.