PERSEPSI KONSUMEN TELKOMSEL TERHADAP PROGRAM HOOQ DAN VIU

Abstract

PT. Telkomsel present a new program for their loyal customers. In this program Telkomsel were collaborating with HOOQ which is a company that provide movie and video content services. Even local or international. This collaboration was an active form of Telkomsel to answer the digital trend challenge especially in the realm of digital entertainment. But this program was not welcomed by the customers of Telkomsel, it proved with a lot of negative comments that posted on many social media account of Telkomsel, like instagram, twitter, and facebook, also in comment field of HOOQ application and reader letters. Based on those problem, researcher want to do research about consumer perception towards HOOQ and VIU program. The concept used is concept of perception from Jalaludin Rahmat (2011). Perception is an experience about object event or relations that earned by concluding information and interpreting messages. This research using quantitative descriptive research method, data source obtained from primary and secondary source. The sampling technique used is judgement sampling with filed question through media questionnaire on telkomsel konsumer, with a samples of 50 respondents which use telkomsel provider. Based on research result about perception using benchmarks that include acceptance in a not good category. Attention in a not good category , Evaluation in a not good category , Expetation in a good category.