STRATEGI MEDIA RELATIONS PT.PLN (PERSERO) DISTRIBUSI JAWA TENGAH SEBAGAI SARANA MENINGKATKAN PUBLISITAS POSITIF

Abstract

PT. PLN (Persero) which is one of the largest electricity companies in Indonesia was not spared from negative news. News coverage commonly reported by the mass media about PT. PLN (Persero) namely: energy crisis, theft crisis ,. Crisis damage to electrical equipment such as transformers and cables, The occurrence of temporary termination and the distribution of electrical energy in rotation From the publication makes the community form a negative opinion about PT. PLN (Persero). The method used in this study using descriptive method with data collection tool through interview. The source of this research is Public Relations Staff of PT PLN (Persero) Distribution Central Java media relations can be interpreted as part of external PR Public Relation PT PLN (Persero) Distribution Central Java which foster and develop good relationship with media as medium of communication between organization and public to reach the purpose of the organization .. Research Media relations strategy PT PLN (Persero) Central Java Distribution in improving positive publicity using Darmastuti theory about strategy of Public Relations of PT PLN (Persero) Central Java Distribution with media agencies and media workers (including journalists) and theory according to Soleh Sumirat and Elvinaro Ardianto in Darmastuti (2016: 156): By supplying good copy. By cooperative in providing material, By providing verification facilities, By building personal relationship with the media. Model of Public Relations Relationship of PT PLN (Persero) Central Java Distribution with media institution that is model of imbalanced komentalisme relationship and Model relationship between Public Relations PT PLN (Persero) Central Java Distribution with media workers (including journalist) is a relationship that leads to model Harmonious Model relationship between Public Relations PT PLN (Persero) Central Java Distribution with media workers (including journalists) is a relationship that leads to the model of Harmonious Mutualism. Public Relations PT PLN (Persero) Distribution Central Java establish and maintain good relations with the media to build, maintain, and improve the image or reputation of the organization in the eyes of stakeholders.