Items where Journal is JURNAL SAINS PEMASARAN INDONESIA

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SUKRESNA, I Made (2016) Meningkatkan keputusan pembelian melalui strategi promosi penjualan, brand positioning, dan perceived quality yang dipengaruhi oleh celebrity endorser dan inovasi produk (studi pada konsumen Gatsby Skin Tonic Cooling Face Wash Coverage A/P Semarang). Jurnal Sains Pemasaran Indonesia , 15 (3). ISSN 1412 - 8527

SUKRESNA, I Made (2016) Analisis pengaruh brand awareness and perceived value terhadap keputusan pembelian (studi pada konsumen produk deterjen merek BOOM di Kabupaten Bojonegoro). Jurnal Sains Pemasaran Indonesia , 15 (1). ISSN 1412 - 8527

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