KOMUNIKASI BUDAYA KEGIATAN BISNIS JASA PERHELATAN Studi Kasus “AKSARA” Wedding Organizer di Kota Semarang

Abstract

The research entitled "Cultural Communication in Event Services Business Activities Study of AKSARA Wedding Organizer Companies in Semarang City" was motivated by the researcher's interest in business activities and communication that occurs between clients, supporting vendors and wedding organizer crews based on differences in their respective cultural backgrounds of each side. The problem in this study is how an event service company is able to survive in the midst of many competitors. The theory used to analyze the problem is the organitation culture theory, face negotiation theory, and cross culture understanding with cases study qualitative research methods. The results show that to be able to develop and maintain its existence, ideally a wedding organizer must be certified, optimally empower its employees with cultural understanding, especially in the field of wedding, provide a complete portfolio and wedding directory and establish a solid organizational structure and recruitment system. That way, the wedding organizer is able to work properly in providing services.