MEDIA SOSIAL DAN GERAKAN SOSIAL (Analisis Wacana Kritis Gerakan Hijrah Riba pada Akun Instagram @xbank.indonesia)

Abstract

A social movement is a collective effort or action taken by the community to achieve a common interest or goal. Current social movements are not limited to struggles or resistance to power based on a materialist economy, but can also take the form of resistance to issues in society. The development of information technology provides space for social movement actors to campaign for their ideas and ideas and influence the public to be involved in the social movements that are being carried out. The Hijrah Riba Movement is a new form of social movement that is classified as a conservative movement and is oriented towards individual change. This movement invites Muslims to stay away from the practice of usury. This study aims to describe the discourse strategy, the social cognition of text producers, and the dominant ideology that influence the discourse of the usury migration movement. This study uses the critical discourse analysis method of the Teun A. Van Dijk model. The results of this study reveal that: (1) The discourse strategy used by text producers in building discourse on the usury migration movement is by utilizing macro structures, superstructures, micro structures in the uploaded text, and using cultural framing through 3 stages; diagnostic framing, prognostic framing, motivational framing. (2) The social cognition process of text producers is influenced by the views, beliefs and prejudices that come from work experience and the belief system of text producers. (3) In the social context, the dimensions of power and the dimensions of access are supporting factors for the discourse of the usury migration movement. The power found in this study is the power of Islamic teachings against its adherents. Then in the dimension of access, text producers have access to planning, access to settings, access control to social media Instagram @ xbank.indonesia and its followers which have reached 577 thousand. The usury migration movement carries the spirit of the Islamic neorevivalism ideology to invite Muslims to return to the purity of Islamic teachings in the past.