TELEVISI DAN AGAMA: KOMODIFIKASI SIARAN ACARA AGAMA (Analisis Wacana Program Acara Damai Indonesiaku)

Abstract

Da'wah has always been used as a reference for Muslims in Indonesia as additional knowledge about Islam. One form of development of the propaganda model is the propagation of propaganda on television since the 1900s. Da'wah shows then developed from the form of preaching and grand tabligh. The research is aimed at answering questions relating to da'wah and its forms of commodification. The problem in this research is how the contents of Da'wah events aired by television stations presented to the community and how the form of commodification on religious broadcasts on the Da'wah Impressions "Peace Indonesiaku". It is researched because of the religious display in the news TV and associated its rules with the theme that is as a matter of a week. Therefore, this study aims to deepen how the form of commodification conducted by the television industry in the view of Da'wah. The research also tries to explain how the media are being pursued in their preaching on television. This is done by the combined approach between discourse analysis and the political economic theory of the media in the form of commodification. The research method used is a qualitative descriptive with the empirical paradigm. The results of this study can be concluded that the commodification of the audience, place and event filler is a unique commodification in the case under study, and at the same time becomes an important point so that the commodity is formed with the strongest exchange rate. This is the cause of the perpetual propaganda broadcasts in Indonesia.