ALI, Ahmad and FERDINAND, Augusty Tae and INDRIANI, Farida (2018) ANALISIS PENGARUH PEMASARAN KEWIRAUSAHAAN, ADAPTABILITAS SELERA PELANGGAN, KECEPATAN INOVASI DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN (Studi Pada UMKM Batik Tulis Lasem di Rembang Jawa Tengah). Masters thesis, Fakultas Ekonomika & Bisnis.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Keywords: Entrepreneurial Marketing, Consumer Need Adaptability, Innovation Speed, COmpetitive Advantage, Marketing Performance |
| Uncontrolled Keywords: | Keywords: Entrepreneurial Marketing, Consumer Need Adaptability, Innovation Speed, COmpetitive Advantage, Marketing Performance |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | School of Postgraduate (mixed) > Master Program in Management |
| ID Code: | 77000 |
| Deposited By: | INVALID USER |
| Deposited On: | 30 Sep 2019 17:14 |
| Last Modified: | 30 Sep 2019 17:14 |
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