ANALISIS PENGARUH JARINGAN, TEKNOLOGI INFORMASI DAN KOMUNIKASI, SERTA INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (STUDI PADA UMKM DI PURWOKERTO)

FAHMI, Alif Khaidir Ali and MUDIANTONO, Mudiantono (2019) ANALISIS PENGARUH JARINGAN, TEKNOLOGI INFORMASI DAN KOMUNIKASI, SERTA INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (STUDI PADA UMKM DI PURWOKERTO). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

MSMEs in Purwokerto which is increasing is certainly very good, but it must also be balanced with good business performance. Then, it turns out that behind the increase there are eight problems that are often faced by MSMEs two of which are the low mastery and use of technology and narrow networks.This study aims to analyze the influence of network, Information dan Communication Technology (ICT), and innovation on competitive advantage and business performance. The population in this study is the owner of Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto. The number of samples used was 100 respondents whose business has been established for more than one year. This research uses Structural Equation Model (SEM) analysis technique with AMOS 23. Using 5 variables namly network, ICT, and innovation as independent variables, competitive advantage and business performance as dependent variables. The results of this study show that network, ICT, and innovation have positive and significant effect on competitive advantge. Then, network, ICT, and innovation have positive and significant effect on business performance. Innovation have largest total influence and direct influence on competitive advantage.ICT have largest total influence and direct influence on business performance. Network is the second largest total influence and direct influence on business performance. Then, innovation have the largest indirect effect on business performance.

Item Type:Thesis (Undergraduate)
Additional Information:Network, Information and Communication Technology, Innovation, Competitive Advantage, Business Performance
Uncontrolled Keywords:Network, Information and Communication Technology, Innovation, Competitive Advantage, Business Performance
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:76762
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:26 Sep 2019 13:32
Last Modified:26 Sep 2019 13:32

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