ANALISIS NIAT BERPERILAKU PENGGUNA APLIKASI DETIKCOM MELALUI MODIFIKASI UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

DIKARILA , Khairunnaba Anda and INDRIANI , Farida (2019) ANALISIS NIAT BERPERILAKU PENGGUNA APLIKASI DETIKCOM MELALUI MODIFIKASI UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aims to analyze the influence of performance expectancy, effortexpectancy, social influence, trust, and facilitating conditiontowards user’s behavioral intention of Detikcom application. The population on this research is Detikcom application users in the city of Semarang who have used the application for at least the last 3 months. The number of samples used was 100respondents who were selected using purposive sampling through a questionnaire. Data analyzed using SPSS 23 program. The results showed that performance expectancy, effortexpectancy, social influence, and trust have positive and significant influence towards behavioral intention while facilitating condition has no significant influence towards behavioral intention.

Item Type:Thesis (Undergraduate)
Additional Information:Performance expectancy, Effort Expectancy, Social Influence, Trust, Facilitating Condition,andBehavioral Intention.
Uncontrolled Keywords:Performance expectancy, Effort Expectancy, Social Influence, Trust, Facilitating Condition,andBehavioral Intention.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:75659
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Aug 2019 10:01
Last Modified:21 Aug 2019 10:01

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