Pemaknaan Objektifikasi Perempuan Sebagai Hasil Doxing Pada Akun Instagram Undip.Cantik

Abstract

This undip.cantik Instagram account takes photos or reposts photos of UNDIP students, not forgetting in the post the undip.cantik account reveals who is the full name of the photo and the college major. This doxing case conducted by the beautiful decree made women / victims abused. This study has the purpose of: (1) Find out about doxing patterns is done on the undip.cantik. The patterns here are interpreted as a way or doxing forms that are done. (2) Find out about the objectification actions that took place on the undip.cantik Instagram account. (3) Find out about diversity of audiences means doxing in a undip.cantik account. (4) Find out about diversity of audiences means objectification in the undip.cantik account In this study, used encoding / decoding theory from Stuart Hall to interpret message production to be accepted by the public. The public has a meaning that tends to be different in understanding objectification and doxing activities on this undip.cantik account. Many audiences have not understood the terms and process of objectification and doxing. This research uses a qualitative approach and uses the critical paradigm through an analysis of the reception of Stuart Hall by finding preferred reading on the text that is determined and grouping it into the positions of The Three Hypothetical Positions Doxing targeting is to reveal information about the victim's physical existence such as telephone number, e-mail address, where he works and where he is active. This undip.cantik admin does not ask for approval in advance whether the photo can be reposted or re-uploaded into the undip.cantik account. Objectification is one of the preferred readings that appears in all photos analyzed. Objectification is a person's behavior as a means of satisfying sexual desire. Objectification has the act of treating a person as an object without regard to his pride. Although informants / audiences are more inclined towards the dominant position of hegemony in interpreting the inclusion of doxing and objectified personal data on the undip.cantik account, there are still informants who enter the negotiating position and opposition positions. This proves that the audience has full power to interpret the message.