PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN KEUNGGULAN BERSAING TERHADAP KINERJA INDUSTRI KECIL DAN MENENGAH (Studi pada IKM Furniture Di Kota Semarang)

Abstract

The performance of aindustry unit can be affected by a variety of factors, both internal and external company factors. The purpose of this research is to know the influence of the entrepreneurial orientation, market orientation and competitive advantage against the industries performance of small and medium enterprises. The research type is explanatory research.This study uses purposive sampling techniques against small and medium furniture industries inSemarang.Data collecting using a questionnaire and interviews.Data analysis using simple and doubled linier regression analysis using IBM SPSS 20. Results of statistical analysis known that together the entrepreneurial orientation, market orientation, and competitive advantageeffect on the business performance based on the coefisient of determination 43,5%, value F count (6,679) > F table (2,98) with significance of 0,002 > level of significance 0,05then it can be seen that “ There is influence of entrepreneurial orientation, market orientation, and competitive advantage to industry performance. The conclusion from this study is that there is a positive and significant influence between entrepreneurial orientation, market orientation, and competitive advantage to industryperformance of the small and medium furniture industriesin Semarang. Research suggest that IKM improve proactivity and looking for opportunities in entrepreneurship, improve market orientation and competitiveness so that IKM can continue to survive in the midst of the current competition.