Evaluasi Fungsi Majalah OPINI Sebagai Media Kampus Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang

Abstract

Student Press Institution OPINI Faculty of social and political sciences of the University of Diponegoro in Semarang as organizations engaged in the press media products provide information for FISIP UNDIP in the form of a magazine that has been around sin ce the year 1986 to the present, named in published OPINI as much as 46 editions. This internal media is not functioning properly, the internal media does not read and just left lying on the table. Expectations from internal media is to motivate and bri ng the critical attitude of FISIP UNDIP students with politics of campus. The function of the internal media did not go according to his expectations to make students communicate well and clearly informed. The background is the reason of writing this research . The purpose of this research was to Evaluate the function of the Internal magazine of OPINI as a Internal Media FISIP UNDIP in Semarang. This research uses descriptive methods- quanitative. This research was conducted to describe the evaluation funct ion as an internal media OPINI magazine in FISIP UNDIP Semarang. Based on the results of the research on the evaluatio n of the function of the OPINI magazine as a medium of communication in internal FISIP UNDIP Semarang. The magazine's OPINI as the event speci al communication between employees is not yet running due to a speech to alumni who have graduations. But it has not yet been developed for speech or other awards due to the limitations of sections and pages on the magazine's OPINI. Internal communication has not been going well, because OPINI magazine devoted to student of FISIP UNDIP. Ideally the internal media it is two- way communication, the reciprocal of the reader or the existence of a sound internal media reader so that it runs in both as internal co mmunication in a media agency. The magazine OPINI already both in terms of language and explained the information that is easy to understand. In terms of the language used also had a good match with a target audience to read it.