PELAKSANAAN STRATEGI PEMASARAN DALAM MENINGKATKAN LABA PADA PT. RUMAH BALON SEMARANG

Abstract

The number of decoration service companies and party equipment now this, resulting in increasingly meticulous and critical consumers in choosing services decorations and party equipment to suit his needs. PT. Balon House is a decoration service company and party equipment which is quite famous in the city of Semarang that provides decoration services especially parties such as stage decoration, styrofoam making decorations as well as various kinds of balloon decorations. This study aims to determine 4P marketing strategy namely Product, Price, Promotion, Place which is done by PT. Home Balloon. The method of the authors in this study is descriptive and the means used to obtain data is interviews with relevant parties and literature study. The results of the author's research, obtained the results of implementation all 4P marketing strategies are product strategy, pricing strategy, strategy promotion and distribution strategy (place) that has been implemented PT. Balon House. Based on this research can be concluded, implementation strategy marketing PT. The Balon House is well done but necessary an increase across all 4P factors.