STRATEGI KOMUNIKASI DINAS PERHUBUNGAN KOTA SEMARANG DALAM SOSIALISASI KEBIJAKAN PROGRAM JALUR SATU ARAH DI KOTA SEMARANG

Abstract

Semarang city is the capital of Central Java where the economy of Central Java Province is located in the city center. Thus, the city of Semarang becomes a metropolitan city that is equivalent to other provincial capitals where there are congestion in some road segments. The research titled "Communication Strategy in Minimizing the Implementation of One Way Direction Program Policies In Semarang City" has a formulation of the problem of how the communication strategy of Semarang City Government in implementing one-way program policy in Semarang City with the type of qualitative research. Research subjects namely Department of Transportation Semarang City, Traffic Unit Polrestabes Semarang, and the people of Semarang City. From the results of research that has been done, it is known that the Department of Transportation Semarang City has implemented a communication strategy in accordance with the existing theoretical stages, among others, to find facts, namely through transportation technical consultants who then analyze the development of motor vehicles in the city of Semarang, planning and programming strategies is a strategy to plan which road segments will be applied and when it will be implemented, the strategy of implementation and communication is the strategy used for the day H when the implementation and socialization conducted to the community, evaluation strategy that see how successful the program is in overcoming the existing congestion in Kota Semarang and also see how the public response to this one-way policy. However, in terms of evaluation there are still many things that need to be repaired by the Department of Transportation of Semarang City such as traffic light phase that people feel is still less effective, traffic network system is less good so that people have to rotate too far to reach certain goals.