STRATEGI KOMUNIKASI HUMAS PT KAI DAOP 3 CIREBON DALAM MENYOSIALISASIKAN KESELAMATAN PERJALANAN KERETA API KEPADA PELAJAR

Abstract

The socialization of the safety of railway travel to the community by the Pamtib (Security and Order) unit has not been effectively implemented. Facts in the field shows there are still people who move on the railroad tracks. In the 3 months beginning in 2017 there has been a train accident that took 17 victims died from being hit by a train. Seeing the news about the accident, Public Relations PT KAI Daop 3 Cirebon make communication strategies by socializing to the community, especially the students. The selection of students as the target of socialization to be embedded as early as possible about the dangers of activities on the railroad tracks. This study aims to find out how the communication strategy used by Public Relations PT KAI Daop 3 Cirebon in socializing the safety of train travel to students. The research took place at PT KAI Daop 3 Cirebon interviewed the Daop 3 Cirebon Public Relations Manager as informan 1, Manager of Pamtib (Security and Order) Daop 3 Cirebon as informan 2, and audience target of socialization as informan 3 and informan 4. This research obtains the following findings information, PR unit collects facts by way of media monitoring about the injury about rail accident and information obtained from Pamtib unit. Then Public Relations PT KAI Daop 3 Cirebon make planning socialization program with the target community, especially students. The purpose of the socialization program to reduce the train wreck so decreased also the news about the train accident. In the implementation of socialization activities, Public Relations Daop 3 Cirebon using print and online mass media, local television Cirebon city, the installation of banners in accident-prone areas, and also took the community of railroad lovers 'edan sepur' in the dissemination of information. After the socialization program is implemented, the PR unit evaluates by way of daily monitoring media and recapitulates every month. The results of these evaluations turned out to be as expected of reduced railway accidents seen from the news in print and online mass media.