STUDI MENGENAI PENINGKATAN MINAT MEMESAN ULANG PADA CATERING DAMAS

WULANDARI, RIANA and WIDIYANTO, Ibnu and SOESANTO, HARRY (2015) STUDI MENGENAI PENINGKATAN MINAT MEMESAN ULANG PADA CATERING DAMAS. Masters thesis, Diponegoro University.

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Abstract

The purpose of this research is to test the influences of service and brand awareness on customer satisfaction to increase reorder intention mediating reputation. Using these variables, the usage of these variables are able to solve the arising problem within Catering Damas. The samples size of this research is 100 customers Catering Damas. Using the Structural Equation Modeling (SEM). The results show that the service and brand awareness on customer satisfaction to increase reorder intention mediating reputation. The effect service on customer satisfaction are significant; The effect brand awareness on customer satisfaction are significant; The effect customer satisfaction on reputation are significant; The effect customer satisfaction on reorder intention are significant; and The effect reputation on reorder intention are significant.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:48340
Deposited By:Mr Endhar Priyo Utomo
Deposited On:29 Mar 2016 16:02
Last Modified:29 Mar 2016 16:02

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