THE LINGUISTIC BEHIND A CHARACTER ASSASSINATION A CASE STUDY ON THE RUMOR ‘NO-HIJAB POLICY FOR BUMN EMPLOYEE’

Abstract

This paper presents a discourse analysis of no-veil/hijab-policy-texts that gave a negative image to current BUMN minister. Primary data source is obtained from DE tweets and NS news article on the topic of no-hijab policy. The data is analyzed by Pan and Kosicki’s framing model studied comprehensively by Borah (2011) and other relevant resources. The analysis shows that the negative image to BUMN Minister roots from Bare Noun (BN) shift from indefinite to generic that is the source of generalization. Visual marking (by boldfaced, red marks), quotation preferences and other emphasis to muslim related attributes seemed to be by-design-foregrounding method to create negative image to one person, which can be the base to doubt the originality of supporting documents uploaded by DE. Reference is made by exophoric relations (not written in the text), butt readers can simply discover the reference by relating the discourse structure to existing realities and information. Keywords: Bare Noun (BN), generic-definite-indefinite, ambiguity, foregrounding, hijab