EFEKTIVITAS MEDIA INTERNAL ”MEDIA SEMARANG” SEBAGAI SARANA PEMENUHAN KEBUTUHAN INFORMASI PEGAWAI PEMERINTAH KOTA SEMARANG

Abstract

The existence of such Internal Media Media Semarang. In line with the scope of the Function Media Semarang in Semarang City Government is as a medium of communication, as well as convey information about the agency or organization to a whole range of Semarang City Government, and to provide information about the development of the city of Semarang in general, as well as the range of activities undertaken Semarang city government. As according to Ruslan Rosady function of internal media is media relations internal and external communication in achieving the company's message to the owners (shareholders), public agencies (stakeholders) about the activities of the company, the benefits of your products and services. With the above background, the study was conducted to determine the effectiveness of the media in fulfilling the information needs of Semarang City Government employees Semarang. The method taken in this research is descriptive method of analysis, the conclusion of a study that was eventually taken by the grouping and sorting problems by collecting data through tables. In this research, questionnaire is used to collect the data. Respondents who selected the Semarang City Government employees with purposive sampling techniques, namely the intentional sampling, meaning researchers determine their own samples to be taken due to certain considerations. The results of this study illustrate that the internal media in Semarang City Government is capable of being a means of spreading Mesem extensive information from the central city of Semarang to the ranks - ranks below it. Where the presence of Mesem able to provide benefits in meeting the information needs of Semarang City Government employees.