Facebook as Cultural Representation of Post-Industrial Society

Abstract

Abstract Culture is generally perceived as the collection of ideas and habits transmitted from generation to generation (Linton in Haralambos and Heald, 1980). It determines the characteristics of a certain group of people. In a post-industrial era, technology holds an important role as the medium to develop culture. Here, information technology is the key to the advancement of a society. The emergence of Facebook has given a space for those who cannot express their self-existence. Eventually, it creates a special social context among the users. Thus, Facebook presents a cultural contestation against the traditional concept of communication. The way viewers give comment or click on the thumb symbol portrays their cultural representation. Key words: culture, representation, Facebook, social context