EVALUASI KEGIATAN PUBLIC RELATIONS ANTV PEDULI PEMBANGUNAN GEDUNG SEKOLAH DAN MASJID

Abstract

Corporate Social Responsibility (CSR) is the moral responsibility of organizations to their stakeholder groups, who either directly maupung indirectly affect the organization's activities. Public Relations (PR) in the company's role as a bridge to convey information to stakeholders of a company. This is done in an effort to instill a positive perception to them of the activities undertaken by the company. CSR activities undertaken Public Relations is one of the activities undertaken to establish good relations between the company and stakeholder. CSR activities is what has been done by PT. Cakrawala Andalas Television (ANTV) in the program "CSR ANTV CARES. The purpose of this study was to determine whether the application of CSR PT.Cakrawala Andalas Television (ANTV) is in conformity with the principles of CSR and evaluate the activities of Corporate Social Responcibility "ANTV Care of West Sumatra" by the holding of the development of SDN 03 Batang Anai and Masjid Al-Asra from the planning phase, implementation phase, to reporting. This type of research used by the authors in this study are the type of descriptive qualitative research (descriptive research) are defined as problem-solving procedures are investigated by depicting or describing the object state in the present study based on the facts that seem atai as adanya.Adapun data sources Data are obtained from office of Corporate Communications division ANTV.Kesimpulan and findings gained from this study is the evaluation of development activities and the primary building mosques can be seen from the entire series has dimonitori with either of these activities will be carried out until now. Evaluation Phase activities involving all aspects involved pre-, during, and after the holding of the development activity measure of the success of the activities seen from the target number of goals achieved and fulfilled. CSR ANTV Cares achieve success with indicators that can be seen from the number of contributors of funds for Concern ANTV. And donations given beripa construction of elementary schools and mosques can depergunakan well and benefit the communities of West Sumatra quake victims. The advice can be given researchers are PT. Andalas Cakrawala television can create guidelines for the implementation of CSR activities that could be an indication that the implementation of activities to be carried positifPerlunya research activities among the target beneficiaries of activities regarding the benefits and effectiveness of CSR activities.