KEGIATAN – KEGIATAN COMMUNITY RELATIONS PT. INDOSAT MEGA MEDIA UNTUK MEMBENTUK CITRA

Abstract

The rapid development of business and many large companies are competing the race to take care of society and maintain their position in the competition. Public Relations firm is needed in building community relations with surrounding communities through the company's activities that are conducted as a form of concern to the community company. The concept used is the concept of community relations Yosal Iriantara (2004: 62) This study aimed to describe the activities Community Relations PT.Indosat Mega Media for Forming Images. This research method is qualitative in depth interview technique with the Head of Corporate Communications PT.Indosat Mega Media, Chairman of RT, food vendors around the office IM2, Headmaster of SDN 04 Pagi , Civilian defence unit, and citizens. The data used are primary and secondary data in the form of data obtained from the internet, and a document that serves to complement the primary data. The results showed that community relations activities carried out by PT. Indosat Mega Media, a company's Corporate Social Responsibility to the surrounding environment (community) which aims to help communities around the company the less fortunate. These activities get a positive response and enthusiasm from the surrounding community. Activities conducted by PT. Indosat Mega Media in this regard include the following activities: field of education by providing computer and internet connection, the field of religion by distributing the meat to the community and held a bazaar ramadhan, the field of health by conducting health checks for people and provide immunizations for children - children and labor affairs by recruiting local people to be employees in IM2. In conducting community relations activities, PT. Indosat Mega Media in cooperation with several parties, such as: Chairman of the RT, the Foundation Syarief Hidayatullah, SDN 04 Pagi Ragunan, SMK Yasa Perdana. From the research, it can be concluded that the PT. Indosat Mega Media community relations activities provides benefits to the community, for example in education, in the fields of religion, health, and labor affairs. With these activities can form a positive image of PT. Indosat Mega Media in society.