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DIOSDAD, ARNOL (2003) ANALISIS PENGARUH ORIENTASI PASAR, TEKNOLOGI DAN LINGKUNGAN MELALUI KINERJA PEMASARAN UNTUK MENINGKATKAN KEUNGGULAN BERSAING (Sebuah studi kasus pada industri jasa perbankan di Semarang dan Salatiga). Masters thesis, Program Pascasarjana Universitas Diponegoro.

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