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DEWAYANI, JULITTA (2004) ANALISIS PENGARUH INTEGRASI STRATEJIK DAN INOVASI TERHADAP KINERJA PEMASARAN SEBAGAI STRATEGI 'UNTUK MENINGKATKAN KEUNGGULAN BERSAING PADA PRODUK KARTU INDOSAT GSM SELULER PRABAYAR (Studi Kasus Outlet Seluler di Kota Semarang). Masters thesis, Program Pascasarjana Universitas Diponegoro.

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