STRATEGI ALIANSI DALAM MENGHADAPI GLOBALISASI (STUDY PADA PERUSAHAAN FURNITURE DI KABUPATEN JEPARA)

Apriyanti, Apriyanti (2000) STRATEGI ALIANSI DALAM MENGHADAPI GLOBALISASI (STUDY PADA PERUSAHAAN FURNITURE DI KABUPATEN JEPARA). Masters thesis, PROGRAM PASCASARJANA UNIVERSITAS DIPONEGORO .

[img]
Preview
PDF - Published Version
2401Kb

Abstract

ABTRACTION The pronlrm that is faced by furniture entrepreneur at Jepara is limitation of prodution capacity and limitation of design that have had.So produce can't fulfi the buyer demand in at a certain time. This case can be anticipated by make an alliance strategy between several companies, where this solution is main alternative to face the problem This strategy model was proposed by Michael Yoshino and Rosabeth Kanter where alliance strategy can be happen in various form, which in fact it is a base form marketing alliance that, enclose: product or sevice alliance, promotional alliance, logistic alliance and pricing collaborations. This examination intend to give alternative of formulation strategi that will be used by company in make alliance strategy. To reach the purpose in order to get exact strategy formulation is used by analisis tool that are SWOT Matric, BCG Matric, and QSP Matric . With first base by identifying external factor and internal factors. The result of alliance strategy analysis formulation at furniture company according analysis result of SWOT Matric, BCG Matric, and QSP Matric are recommended 4 strategy that is done by each company with step priority application as follow: I Strategic service alliance, II Strategic opportunity alliance, III Strategic pricing collaboration and IV Strategic promotional alliance. ABSTRAKSI Permasalahan yang dihadapi para pengusaha furniture di Kabupaten Jepara adalah keterbatasan kapasitas produksi dan keterbatasan design yang dimiliki. Sehingga produsen tidak mampu memenuhi permintaan buyer pada waktu tertentu. Hal ini dapat diantisipasi dengan melakulcan strategi aliansi antar beberapa perusahaan, dimana solusi ini merupakan alternatif utama dalam menghadapi masalah. Bentuk strategi aliansi ini dikemukakan oleh Michael Yoshino dan Rosabeth Kanter, dimana strategi aliansi dapat tetjadi dalambeberapa bentuk, yang sebenarnya • merupakan bentuk dasar dari suatu aliansi pemasaran yang meliputi: product or service alliance, promotional alliance, logistic alliance and pricing collaborations. Penelitian ini bertujuan untuk memberikan alternatif strategi aliansi yang harus diambil perusahaan dalam menghadapi globalisasi. Untuk mencapai tujuan agar dapat memperoleh keputusan strategi yag tepat digunakan alat analisis berupa SWOT Matrik, Beg Matrik, dan QSP Matrik. Dengan didasari terlebih dahulu mengidentifikasikan factor ekstern dan factor interen. Hasil perumusan analisis strategi aliansi pada perusahaan furniture atas dasar hasil analisis SWOT Matrik, BCG Matrik, dan QSP Matrik direkomendasikan 4 strategi yang dilakukan masing — masing perusahaan dengan urutan prioritas penerapan sebagai berikut: I Strategi Service alliance , II Strategi Opportunity Alliance, III Strategi Pricing Collaboration, IV Strategi Promotional Alliance.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Postgraduate Program > Master Program in Economics and Development Studies
ID Code:9990
Deposited By:Ms upt perpus3
Deposited On:05 May 2010 15:29
Last Modified:05 May 2010 15:29

Repository Staff Only: item control page