Media Planning

Pitaloka, Dyah (2010) Media Planning. [Teaching Resource] (Unpublished)

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Abstract

This teaching material broadly discuss about aspects in media planning and how marketing communication strategy should carefully consider media characteristic and reach to gain optimum objective

Item Type:Teaching Resource
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Social and Political Sciences > Department of Communication
ID Code:9799
Deposited By:Jurusan Ilmu Komunikasi Fisip Undip
Deposited On:30 Apr 2010 10:36
Last Modified:30 Apr 2010 10:36

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