Pitaloka, Dyah (2010) Media Planning. [Teaching Resource] (Unpublished)
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Abstract
This teaching material broadly discuss about aspects in media planning and how marketing communication strategy should carefully consider media characteristic and reach to gain optimum objective
| Item Type: | Teaching Resource |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social and Political Sciences > Department of Communication |
| ID Code: | 9799 |
| Deposited By: | INVALID USER |
| Deposited On: | 30 Apr 2010 10:36 |
| Last Modified: | 30 Apr 2010 10:36 |
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