social marketing

Lailiyah, Nuriyatul (2009) social marketing. [Teaching Resource] (Unpublished)

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The used of marketing principles and techniques to influence a target audience to voluntary accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, and society as a whole. source: Social Marketing, Phillip Kotler & NAncy Lee

Item Type:Teaching Resource
Subjects:H Social Sciences > HE Transportation and Communications
Divisions:Faculty of Social and Political Sciences > Department of Communication
ID Code:9667
Deposited By:Jurusan Ilmu Komunikasi Fisip Undip
Deposited On:29 Apr 2010 11:43
Last Modified:01 May 2010 13:13

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