Lailiyah, Nuriyatul (2009) social marketing. [Teaching Resource] (Unpublished)
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Abstract
The used of marketing principles and techniques to influence a target audience to voluntary accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, and society as a whole. source: Social Marketing, Phillip Kotler & NAncy Lee
| Item Type: | Teaching Resource |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Social and Political Sciences > Department of Communication |
| ID Code: | 9667 |
| Deposited By: | INVALID USER |
| Deposited On: | 29 Apr 2010 11:43 |
| Last Modified: | 01 May 2010 13:13 |
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