ANALISIS FAKTOR-FA.KTOR YANG MEMPENGARUM MAIIASISWA MEMILM DAN BERKULIAH DI STIE PARIWISATA INDONESIA SEMARANG

Abstract

ABSTRACT STIE PARI Semarang is a development of AKPARI Semarang, which is the first tourism college in Semarang and has been operated for nearly 30 years. Although it has got the "Equal" status from Directorate General of Higher Education, the amount of its stu¬dents has been declining continually these years. This research intends to identify factors that influenced students` consideration in selecting and deciding to attend a lecture at STIE PARI Semarang. Analyse the relation between students" felt satisfaction with the performance of STIE PARI Semarang. Factor analysis was used to reduce the 45 variables that were assumed to influence students' consideration in selecting and deciding to attend a lecture at STIE PARI Semarang. The result of Chi square test indicated that the nine main factors as the outcomes of factor analysis, those were (1) educational facili¬ties, (2) services available, (3) ease of college fee payment, (4) manpower quality, (5) facilities of supported activities, (6) location of campus, (7) promotional activities, (8) image of campus and (9) supported facilities were proved to have adequate close relationship and positively correlated with students' satisfaction. In formulating its policy, STIE PARI Semarang may need to improve its performance continually by taking attention to the nine factors. ABSTRAK STIE PARI Semarang adalah pengembangan dari AKPARI Semarang, merupakan Akademi Pariwisata pertama di Semarang yang telah beroperasi selama hampir 30 tahun. Walaupun telah memperoleh status "Disamakan" dari DIKTI, jumlah mahasiswanya mengalami penurunan terus menerus selama beberapa tahun ini. Penelitian ini bertujuan mengidentifikasi faktor-faktor yang mempengaruhi pertimbangan mahasiswa dalam memilih dan memutuskan ultEmk brkuliah di STIE PARI Semarang. Menganalisis hubungan faktor-faktor tersebut dengan kepuasan yang dirasakan mahasiswa atas kinerja STIE PARI Semarang. Analisis faktor telah dipergunakan untuk mereduksi 45 varia¬bel yang diduga mempengaruhi pertimbangan mahasiswa dalam memilih dan memutuskan untuk berkuliah di STIE PARI Semarang. Hasil uji Chi kuadrat menunjukkan bahwa 9 faktor utama hasil analisis faktor yaitu (1) sarana prasarana pendidikan, (2) jasa pelayanan yang disediakan, (3) kemudahan pembayaran biaya kuliah, (4) kualitas sumber daya manusia, (5) sarana prasarana kegiatan pendukung, (6) lokasi kampus, (7) kegiatan promosi, (8) citra kampus dan (9) fasilitas pendukung ternyata cukup erat hubungan¬nya dan berkorelasi positip dengan kepuasan mahasiswa. Dalam merumuskan kebijakannya, STIE PARI Semarang perlu kiranya terus menerus memperbaiki kinerjanya dengan memperhatikan ke-9 faktor utama tersebut.