Studi Mengenal Atribut- Atribut Diferensiasi Pada Hotel Solo Inn

Priambodo, Donny (2000) Studi Mengenal Atribut- Atribut Diferensiasi Pada Hotel Solo Inn. Masters thesis, PROGRAM PASCASARJANA UNIVERSITAS DIPONEGORO .

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Abstract

This study is focused on some differentiation attributes, which is occurred in Solo Inn Hotel. There are three attributes that can be identified in this study. These attributes are speciallity, price, merk, and service quality. These attributes are tested to observe positive relation that persuade willingness of the customers to stay in Solo Inn Hotel. These attributes are tested one by one and there no observer tested these attributes simultaneously. This attributes has been done to obtain empirical evidence and only two attributes which are merk and quality that significantly persuade the customers’ willingness to stay at Solo Inn Hotel. This study also shows a new theoritical model and empirical evidence on theoritical application about differentiation attributes. Penelitian ini memfokuskan pada atribut - atribut dferensiasi yang ada pada produk di hotel Solo Inn. Terdapat 3 atribut - atribut diferensiasi yang dapat diidentifikasi pada penelitian ml yaitu keunikan, merek dan kualitas pelayanan yang akan diuji pengaruhnya ininat tamu menginap di hotel Solo Inn. Selama ini atribut — atribut diferensiasi tersebut diuji satu per satu dan belum ada peneliti yang rnelakukan pengujian atribut — atribut diferensiasi tersebut secara bersama — sama. Penelitian ini telah dilakukan untuk menghasilkan bukti empirik bahwa hanya atribut merek dan kualitas pelayanan yang secara signifikan mempengaruhi rninat tamu menginap di hotel Solo Inn. Penelitian ini juga rnenyajikan sebuah model teoritis baru serta bukti empirik atas aplikasi teori mengenai atribut — atribut diferensiasi.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Postgraduate Program > Master Program in Management
ID Code:9006
Deposited By:Mr UPT Perpus 1
Deposited On:22 Apr 2010 09:52
Last Modified:22 Apr 2010 09:52

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