Marine tourism development strategy in Morotai Island Regency

Abstract

Morotai Island is the outermost region of Indonesia which has natural beauty and has the potential to be developed as a world-class marine tourism destination. The purpose of this research was to develop a marine tourism development strategy in Morotai Island Regency. This research used SWOT analysis, TOWS matrix and QSPM to develop alternative strategies and priority strategies for marine tourism development in Morotai. The data collection was carried out through observation, interview, and literature study. The results showed that the priority strategies for developing marine tourism in Morotai are human resource development; development of a portfolio of marine tourism destinations; infrastructure development; environmental management and disaster mitigation; positive image building; investor gathering; building of a clean and environmentally friendly culture; and transportation and accommodation services development.