Analysis supply chain of avocado in Bandungan District, Semarang Regency

Abstract

The purpose of this research is to analyze on the condition of the supply chain and to analyze the calculation of marketing efficiency of the avocados Bandungan District. The research was conducted from March to June 2020. The research method was a survey. The sampling method of avocado farmers in Bandungan District uses quota sampling, as many as 40 people, and the Snowball sampling method to a sample of 14 marketing institutions consisting of collectors, wholesalers, and retailers. The data analysis method used is descriptive qualitative and quantitative using the food supply chain network (FSCN) framework approach. The results showed that: (1) the condition of the avocado supply chain in the Bandungan District has not gone well. The target market has clear targets but there are problems in optimizing farmers' knowledge about avocado cultivation, the structure of the chain is formed, resources are adequate. The distribution process shows that the flow of products and information flow has not been well integrated and weak information on the availability of avocados so that the delivery time or quota sent can not be predicted properly. (2) There are three marketing channels already efficient with farmer's share value of marketing channel I which is 46.76%, marketing channel II for grade A which is 60.00% and grade B is 51.89% and marketing channel III for grade A is 40.40% and grade B is 51.14%. Keywords: avocado, performance, supply chain