ANALYSIS OF AGRIBUSINESS FACTORS OF DAIRY CATTLE IN RELATION TO THE IMPROVEMENT OF MILK PRODUCTION IN SEMARANG REGENCY OF INDONESIA

Abstract

ABSTRACT This study aims to analyze the reinforcement factors of dairy cattle business in an effort to increase milk productivity in Semarang regency, Central Java. The research was conducted by survey and observation. The research site was determined by method of purposive sampling, based on Semarang Regency’s potency as an area of development of dairy cattle in Central Java. In the study, there were two selected districts, and from each district, three groups of dairy cows were taken. Farmers as respondents were chosen by simple random sampling, with as many as ten respondents from each farmer group, making the overall respondents for these research 30 farmers from every sub-district. The primary data collection was done by interviewing dairy farmers with prepared questionnaires, while the secondary data were taken from offices and other agencies related to the research problems. Data analysis was done descriptively and statistically. Analysis of reinforcement factor was done by multiple linear regression analysis. The dependent factor (Y) is milk production and independent factors consist of dairy cattle ownership (x1), number of household members (x2), business experience (x3), milk price (x4), capital (x5), business motivation (x6), forage feeding (x7) and concentrate feeding (x8). The results showed that the reinforcement factor of dairy cattle business is significant (P <0.01) in affecting milk production. The cattle business needs to be strengthened through comprehensive efforts, taking into account the efficient aspects of ownership, capital support, and other business factors, so that farmers can have sustainable business. KEY WORDS Reinforcement factor, dairy cattle, business, increasing milk production.