Pengaruh Intensitas Komunikasi Keluarga Dan Tingkat Literasi Media Digital Terhadap Intensitas Konsumsi Media Baru

Abstract

APJII survey results in 2017 for cell phone usage reached 50.08% and internet usage reached 57.70. Data obtained from Badan Pusat Statistik, which is here present in the age group of 13-15 years in Central Java in 2014 amounted to 52.69%, in 2016 to 54.04%. This study aims to see whether there is an influence of the intensity of family communication and the intensity of digital media literacy with the intensity of new media consumption. This study used the theory of uses and gratification with a quantitative approach. The research and sampling were conducted at SMP 19 Semarang using probability sampling techniques and the total of sample was 185 respondents. Data analysis techniques using multiple linear regression. The results of the study were significant contributions between the intensity of family communication (x1) with the intensity of new media consumption (Y) by showing a contribution of 6.7%. There is a significant contribution between the intensity of digital media literacy (X2) on the variable intensity of new media consumption (Y) by showing a contribution of 6.8%.