ANALYSIS OF CHICKEN MEAT SUPPLY CHAIN AT DUA PUTRA PERKASA PRATAMA COMPANY

Abstract

Supply chain analysis as the analysis needed in the whole process of business activities. Supply chain analysis could efficiency products from producers to consumers with the right time, quantity and quality. The purpose of this reseach was to analye the chicken meat supply chain at PT Dua Putra Perkasa Pratama which main flow, mechanism and supply chain perfomance. The research location was chosen purposively. The sample selection method used in this study was a judgement sampling, with respondents selected as suppliers, key informant companies, and customers. Data analysis used descriptive analysis method by analyzing supply chain flow, supply chain mechanism and supply chain performance analysis with the Supply Chain Operations Reference (SCOR) model. The result of the study showed that the how of product moved from upstream to downstream. The flow of financial supply chains occured from downstream to upstream and information flow occured in two directions, namely upstream downstream and from downstream to upstream. Supply chain performance in PT Dua Putra Perkasa Pratama was classified in very good criteria with a performance value of 96.73.