Social Network as Antecedents Collective Cyber Learning for Fostering Creative Performance: A Perspective Organizational Learning Theory

Abstract

The fast-fashion trend has recently become an actual-market issue which develops along with the existence of innovation of Internet of Thing (IoT) and industrial phenomena 4.0. Both change the mass production mindset to mass personalization one. The existence of B2B virtual manufactures, emergence of start-up businesses, business model canvases, and huge collapse of foremost malls indicate that the paradigm of Indonesian economic new era begins. In recent knowledge-based economy paradigm, technology and networking are essentially considered as strategic resources to achieve the business goals. This research is conducted based on the gap of the influence of social network on creative performance which is still inconclusive. The sample used in this research was 159 the managers of apparel and fashion micro enterprises employed Structural Equation Modelling (SEM) analysis. The aim of this research is to empirically examine the concept of Collective Cyber Learning (CCL). CCL concept is synthesized from the organizational theory and elaborated on collectivism concept. Collectivism which is relevant to national culture, getting involved in a cohesive group, is derived from national culture Hofstede concept. CCL encourages SME to adapt to the innovative technology. It is evident in this research that there is significant influence of social network on social media use to work (β=0.65, sig<0.001) as well as on creative performance (β=0.25, sig <0.05). This paper reveals that there exists specifically indirect influence of social network on creative performance 0.055 through social media leverage and CCL. In addition, social network has particularly indirect influence on creative performance 0.665 through the role of Active Sharing Motivation (ASM) as stated in the sub structural equation of = . + . + . . It indicates that CCL functions as a mediation of the gap occurred. CCL novelty provides a contribution to body of knowledge in terms of organizational learning.