FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN MAHASISWA MUSLIM TERHADAP PRODUK MAKANAN HALAL (Kasus pada Mahasiswa Muslim Kota Semarang)

Abstract

Islam requires every adherent to consume halal food products. Indonesia as a country with a Muslim majority, Indonesian people should have high awareness in consuming halal food products. But currently in Indonesia there are still many outstanding food products that have not been guaranteed halal. There are still many food products in circulation which do not have official halal certificates from MUI and there are food products that use fake MUI halal certificates. This study aims to analyze the level of awareness and factors that influence Muslim to consume halal food products. This study used purposive sampling technique, and the criteria are: students from Department of Islamic Economics in UNDIP and UIN Walisongo who are muslim. The number of samples was 157 respondents and determined by the Slovin method. The analytical method used in this research was descriptive analysis and multiple linear regression analysis. The awareness of halal food from students in Semarang is good. The result showed that the halal certification factors and health reasons significantly influenced the awareness on halal food products, meanwhile the halal literacy, the information exposure, religiosity and the higher education status did not affect the awareness on halal food products.