PENGARUH KUALITAS SITUS WEB, NILAI YANG DIPERSEPSIKAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada konsumen e-commerce Shopee.co.id di Kota Semarang)

Abstract

This study aims to analyze the effect of website quality, perceived value and trust to repurchasing intention through customer satisfaction as the intervening variable. The population used in this study is active internet users in the city of Semarang and at least once made a product purchase transaction on the Shopee.co.id. The number of samples used was 135 respondents. The data collection method is questionnaire method. This study uses Structural Equation Modeling (SEM) analysis techniques and use AMOS 23.0 analysis tools. The results of this study indicate that the quality of the website, has a positive and significant effect on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction and trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase intention.