Political Advertisements As A Part Of Campaign’s Strategy ( Study Towards On The Policital Advertisements of Each Candidates On Central Java’s Local Election )

Abstract

Problems which would research by the writer was about how the analysis of politics advertising among candidates of Middle Java Governor Selection 2008? How the frequency political advertising installation among candidates of Middle Java Governor Selection 2008? How the indication of black campaign in Middle Java Governor Selection 2008? And finally how the influence of political advertising to society about their choice. Research used by the writer was descriptive analysis, whereas primary data resources obtained directly through interview using Snow Balling technique, whereas the key person were campaign team member from each candidates pair. From this research could be found that almost all of advertising media type existed were used by all of candidates pair. Political message which delivered also almost same, there were contained politics agreement and persuasion to chose connected candidates pair. Which differentiate of their politics advertising only the way to convey it to society, begin from advertising type, design and also their language style. From the writer research result, pair of Bambang-Adnan was the most unceasing in advertising. Whereas pair of Agus-Kholiq was pair whose very rare using the advertising. Different with Sukawi-Sudharto pair, this pair used advertorial advertising as media to campaign. Pair of Bibit-Rustri used newspapers advertising as campaign media. Meanwhile, pair of Tamzil-Rozaq was pair that rarely used advertising as campaign media. In any local head selection we often meet presence black campaign indication in order to drop other candidate. In this Middle Java Governor Selection 2008 also found presence black campaign in order to drop one of candidate. From this research suggested that among campaign team totally exploited political advertising effectively and efficiently in order to get support as big as possible. Keywords: strategy, campaign, political advertising