STRATEGI KREATIF DALAM PEMASARAN MEDIA SOSIAL: STUDI EKSPLORASI KONTEN SOSIAL BERMEREK DAN KETERIKATAN KONSUMEN

FEBRIANTO, Krisna Rizky and DIRGANTARA, I Made Bayu (2019) STRATEGI KREATIF DALAM PEMASARAN MEDIA SOSIAL: STUDI EKSPLORASI KONTEN SOSIAL BERMEREK DAN KETERIKATAN KONSUMEN. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aims to analyze creative strategies on social media content towards ten e-commerce companies. Of the ten e-commerce companies the author examines which creative message strategies are used, and how these channels and strategies relate to consumer enggagement on branded social media. This research uses qualitative methods by collecting five coders that have transacted in ten e-commerce companies, by assessing whether the ten e-commerce companies have a creative strategy/appeal for the five coders representing The results show that media channels are often used, namely microblogs, and several media channels such as social networks, upload videos, upload photos and mobile applications. The results of this study indicate that the average e-commerce company uses a message strategy with a spokesman for ordinary people to market their products and discounts and sweepstakes into a tool used by companies to bind customers.

Item Type:Thesis (Undergraduate)
Additional Information:Branding with Social Media, Content Analysis, Consumer Enggagement
Uncontrolled Keywords:Branding with Social Media, Content Analysis, Consumer Enggagement
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:75664
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Aug 2019 10:46
Last Modified:21 Aug 2019 10:46

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