STUDI TENTANG KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PENGGUNA SEPEDA MOTOR PIAGGIO VESPA SEMARANG

HARBI, Aulia and DIRGANTARA, I Made Bayu (2019) STUDI TENTANG KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PENGGUNA SEPEDA MOTOR PIAGGIO VESPA SEMARANG. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aimed to analyze the effect of customer loyalty and customer satisfaction as an intervening variable on Piaggio Vespa automatic motorbike users in Semarang City. This research used 150 respondents as Piaggio Vespa automatic motorbike users in Semarang City. The sampling method used a non-probability sampling method with a purposive sampling technique. The Collecting data used quantitatif method with questionnaire as media. This research examines the hypothesis by using Structural Equation Modeling (SEM). The findings show that perceptions of quality, service quality, and brand equity have a positive and significant relation on customer satisfaction (as an intervening variable) and customer satisfaction has a positive and significant effect on customer loyalty.

Item Type:Thesis (Undergraduate)
Additional Information:Quality Perception, Service Quality, Brand Equity, Customer Satisfaction, Customer Loyalty.
Uncontrolled Keywords:Quality Perception, Service Quality, Brand Equity, Customer Satisfaction, Customer Loyalty.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:75663
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Aug 2019 10:26
Last Modified:21 Aug 2019 10:26

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