The Role of Strong Organizational Culture to Increase The Organization Competitiveness

Abstract

In recent era, the organizations need is the ability to exploit the potential of resources not only manage the issues of man, money, material, machine but also manage the culture. Organizations which can manage their culture well, will improve the performance, effectiveness, productivity, and even the morale of their employees. Unfortunately, organizations often give up on their perceived weak culture and do not know how to build and sustain a strong culture. This article seeks to integrate the most conceptually consistent findings and practices that organizations leaders need to know about the culture and what they can do to make their organizational culture become a strong culture.