ANALISIS PENGARUH PERSEPSI HARGA, CITRA DESTINASI, DAN KUALITAS LAYANAN TERHADAP MINAT KUNJUNG KEMBALI MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi pada wisatawan domestik Candi Borobudur)

Abstract

The tourism development is being promoted by many partis such as goverment, private institution and community which are integrated each other for some regions in Indonesia rely on this sector to increase the income of Regional Goverment Budget that is tax and others, and to stimulate creative economics for people living around the tourism object. The Central Java Province is one of the provinces which h as many tourism destinations. One of most favorite tourism destination is the Borobudur Temple. The aim of the riset is to analyze the influence of Price Perception, Destination Image, and Service Quality concerning to Revisit Intention by means of Visitors’ Satisfaction as Variable Intervening. Sampling technique is carried out with purposive samping. The total of the samples including 150 respondens that is the domestic touris of Borobudur Tample who have visited it more than once. The device of analysis made use of the riset is Stucture Equation Modelling (SEM) with Amos 24.0 program. The result of the riset indicates that Price Perseption has positif influence on the visitors’ Satisfaction, the Destination Image has positif influence on the Visitors’ Satisfaction, the Service Quality has Influnce on the Visitors’ Satisfaction, and than Visitors’ Satisfaction has positif influence on the Revisit Intention.