ANALISIS FITUR – FITUR PADA APLIKASI PERBANKAN SELULER YANG MENDORONG TERBENTUKNYA KETERIKATAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT KELANJUTAN PENGGUNAAN (Studi pada pengguna Perbankan Seluler di Kota Semarang)

HUSADA, Dina Yulita and DIRGANTARA, I Made Bayu (2019) ANALISIS FITUR – FITUR PADA APLIKASI PERBANKAN SELULER YANG MENDORONG TERBENTUKNYA KETERIKATAN PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT KELANJUTAN PENGGUNAAN (Studi pada pengguna Perbankan Seluler di Kota Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

The growing popularity of mobile technologies and applications, lead many companies to develop relations with consumers through mobile applications, include banking industry with their mobile banking application. Thereofere, it is important to understand how to design applications based on consumer preferences.This research aimed to analyze which features of mobile banking can driven customer engagement and lead to continued intention to use of application in Semarang. This research used 150 respondents as mobile banking application users in Semarang. The sampling method used a non-probability sampling method with a purposive sampling technique. The Collecting data used kuantitatif method with questionnaire media. This research examines the hypothesis by using Structural Equation Modeling (SEM). The findings show that functionality, design interface, interaction and information quality featureshave a positive and significant affect on customer engagement (as an intervening variable) and customer engagement has a positive and significant affect on continues intention to use.

Item Type:Thesis (Undergraduate)
Additional Information:Functionality, Design Interface, Interaction and Information Quality, Customer Engagement, Continued Intention to use.
Uncontrolled Keywords:Functionality, Design Interface, Interaction and Information Quality, Customer Engagement, Continued Intention to use.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:74735
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:25 Jul 2019 13:19
Last Modified:25 Jul 2019 13:19

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