CYBERMISOGYNY: PERILAKU KEBENCIAN TERHADAP PEREMPUAN DI MEDIA SOSIAL

Abstract

Misogyny is hatred or mistrust towards women. Throughout its history, manifestation of misogyny in various ways at different times. Social media has become a new space in expressing misogyny, therefore this study seeks to analyze misogyny behavior occurs in social media. This study tried to find out the forms of misogyny that occur on Instagram, the social cognition of cybermisogyny text producers, and the dominant ideology that influences cybermisogyny discourse. To see the forms of misogyny, researchers used the Gendertrolling theory by Karla Mantilla’s, which conceptualized specific ways women were targeted by online harassment. This study uses descriptive qualitative in the framework of Teun A. van Dijk's model of critical discourse analysis (CDA), whose focus on text analysis, social cognition analysis, and social context analysis. The analysis was carried out on 11 comments from 5 accounts obtained through the documentation data collection techniques from negative comments delivered in one of Instagram photo. The results of this study show that: (1) Cybermisogyny that occurs on Instagram is dominated by online abuse and sexual harassment; (2) in the process of producing cybermisogyny comments, text producers tend to be permissive to harassment behaviors, assuming that harassment is a trivial act and does not need to be worried, encouraging women to silence or do blocking rather than voicing cases (silencing women), tend to blame victims (blaming victims), as well as negative prejudices about victims without the actual basis (women's prejudice); (3) in the social context, the power dimension and access dimension are the main factors why cybermisogyny behavior is still massive. In addition, based on findings, misogyny becomes the dominant ideology that plays a role in cybermisogyny behavior on Instagram, and the dominance of women is not only done by men, but also by women. Women participate in the process of subordination through cybermisogyny against women because they psychologically internalize their inferiority.