Astuti, Sri Puji (2003) WACANA NARASI DAN ARGUMENTASI DI DALAM IKLAN KESEHATAN MEDIA CETAK. Kajian Sastra (No. 4 Tahun XXVII). pp. 270-278. ISSN 0852 0704
![[img]](/style/images/fileicons/application_pdf.png) | PDF (artikel) 20Kb |
Official URL: http://bcrec.undip.ac.id/vol3/bcrec090958p 1-8.pdf
Abstract
Health advertisement in printed media is aimed to people touse the offered products. In order to persuade people, advertiser may use either narrative discourse or argumentarive one. In this article, the writer describes the results of both narrative and argumentative discourse study of health advertisement s in printed media. The result of study showa that there are two funstions of narrative discourse, the fist is to narrate and the second is to convince. Meanwhile, the functions of argumentative discourse are both to convince and to compare
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Function, narrative, discourse, argumentative discourse, health advertisement. |
| Divisions: | Faculty of Humanities > Department of Indonesian |
| ID Code: | 7261 |
| Deposited By: | INVALID USER |
| Deposited On: | 08 Mar 2010 16:07 |
| Last Modified: | 08 Mar 2010 16:08 |
Repository Staff Only: item control page
